Entries Tagged as 'Strategy Tools'

Thursday, November 26th, 2009

Saving the world is serious fun all over again: how social media is changing witnessing, citizenship and the way we play

Dr. Adrienne Burk convened an amazing conference last month on behalf of the Institute for the Humanities at Simon Fraser University, and I was lucky enough to get a chance to speak on one of the panels. The conference was called Witnessing the World: New Possibilities for Citizenship and Social Change, and while it was [...]

Monday, February 23rd, 2009

Categories versus Tags?

You might have noticed we’ve prettied ourselves up this week at Social Ch@nge – we’ve been listening to you and changing the site to work even better for you. There’s a share button, an option to subscribe via email, reader’s comments up front where you can see ‘em, and there’s a kinder, gentler 404 page. [...]

Thursday, February 5th, 2009

Going analog: 3 tips to help your non-profit get projects done

The internet is a joy forever, but sometimes it’s not actually helpful to your workflow.  Ever worked eight solid hours and then wondered where the time went? Find yourself falling down a rabbit hole of possibly useful websites? Not getting anything from your Facebook breaks?
You clearly need to enjoy the benefits of going analog. Here [...]

Tuesday, February 3rd, 2009

An excellent boring presentation: social media and story telling

Blogs, Youtube videos, Twitter, Powerpoint presentations: what do they have in common? Story telling.
If your non-profit is working on a social media plan, you’re going to need to think about how your non-profit tells stories. If you fundraise, you already know that the best collateral a non-profit produces are stories about their audience. Here’s an [...]

Tuesday, January 27th, 2009

How a non-profit can use Twitter: A real-life example

Theory is good, but real-world examples are better.  I recently interviewed Danielle Brigida, Associate Operations Coordinator for the National Wildlife Federation.  The NWF has done a great job of rolling out Twitter as a social media tool – both as a listening post and a place for conversations.  Danielle explains…
1) Why did NWF decide to [...]

Wednesday, January 21st, 2009

What good are social networks?

It seems that there’s a bit of a thread out there on a few blogs, something in the air, a terrible question that’s being asked: are social networks actually a useful fundraising strategy?
The Pew Research Center published a report this week on the changing demographic profile of social networks.  I would, ahem, modestly point out [...]

Thursday, January 1st, 2009

How To Make a Budget: Non-Profit Survival Skills for 2009

Budgets are an inescapable reality of non-profit life, and they’re especially important when everyone’s panicking about economic crisis. Here’s how to make a budget, and start 2009 off panic-free.
What’s a budget for?
Your organization functions on at least two kinds, a budget that covers your organization as a whole, and smaller program or project budgets. If you’re [...]

Tuesday, December 30th, 2008

Budget, file, back up, repeat: new year’s resolutions for your non-profit and how to keep them.

This year’s going to be different! Tackle 2009 head on by putting these five basic resolutions into practice and kiss your non-profit office headaches of 2008 goodbye.

“New Year’s Resolutions” Original Photo by Flickr user Ian Turton, CC Licensed

1) I will back up my computer every two weeks.
Computers crash, even in the new year. Back them up.
2) I [...]

Tuesday, December 2nd, 2008

Obama and Small Donors: The Truth Revealed!

You’d think with the election over, we would shut up about Obama’s internet strategy – but not so much. Because it turns out that an oft-quoted statistic about his campaign isn’t quite right. See, I went around telling everyone that small donors formed the bulk of his campaign contributions. I bragged about [...]

Tuesday, November 25th, 2008

Google’s Search Wiki and Social Action’s add-on – interactive searching is looking better and better for non-profits

Everyone was all a-flutter earlier this week when Google introduced a new feature that allows you to vote search results up or down based on their accuracy and track it on a search wiki. The implication is that from now on the web will be a giant popularity contest where, if you haven’t been voted [...]