Entries Tagged as 'How-To'

Thursday, December 4th, 2008

This week’s website winners and losers: UN Climate Change Conference

Oh, climate change.  Oh, the UN. A giant concept and a giant organisation, both with limited access points for the public, guarenteed to make you feel small, disempowered and unheard.  Well, it’s that time of year again: it’s the UN Climate Change Conference, and this year it’s happening in Poland! 
As a Warsaw resident, I got [...]

Tuesday, November 25th, 2008

Google’s Search Wiki and Social Action’s add-on – interactive searching is looking better and better for non-profits

Everyone was all a-flutter earlier this week when Google introduced a new feature that allows you to vote search results up or down based on their accuracy and track it on a search wiki. The implication is that from now on the web will be a giant popularity contest where, if you haven’t been voted [...]

Monday, November 17th, 2008

SketchUp: It’s a great non-profit tool, and it isn’t sketchy…

The latest version of Google’s SketchUp software was released yesterday.  Aside from having a cute name, the software has some great potential use in your non-profit toolbox.
For those that haven’t played with it, SketchUp is a three dimensional modeling program.  That means you can create little virtual models of practically anything: a house, a train, [...]

Tuesday, November 11th, 2008

Wired’s How-To Wiki: Everything geeky you ever wanted to know but were afraid to ask

You’re ready to get your non-profit online and make a difference. Grand. Except…there’s just a few basic things you’re not quite sure how to do. Like edit a wiki, back up your computer’s memory or um, code.
Off with you to Wired’s How-To Wiki, which happens to be the most empowering place I’ve discovered for acquiring [...]

Thursday, November 6th, 2008

SecureOurDream.org: How Not to Fundraise on the Web

In our last post, we wrote about the brilliance of the Obama internet campaign. Apparently, Joe the Plumber is now joining the fray – with an internet fundraising site.
Secure Our Dream is a terrific example of what not to do. Let’s take it apart…
1) Unclear Mission
If you’re going to convince people to give [...]

Monday, November 3rd, 2008

Finding your audience with ping pong robot and Merlin Mann

Looking to get your non-profit discovered on the internet? You could do worse than surfing Google Trends, which tells you the most searched terms on the web for any particular day. Of course, while it sort of increases the likelihood that you’ll be found on a search, it also leaves you trying to work terms [...]

Friday, October 31st, 2008

Get them, keep them, be one: volunteers on and offline

I have recently been learning another language and when I explained what I do, the need for the word ‘volunteer’ came up fast. ‘What’s the word for someone who works without pay?’ I asked.
‘A slave.’ said my teacher.
Ah, yes. You know non-profit slaves! People with smarts and ethics and education who you stuck photocopying pages [...]

Tuesday, October 28th, 2008

Creative Commons and your non-profit

When my Amnesty International group decided to run a slide show in our local cafe commemorating human rights, they started brainstorming where we could get content for the show. Obviously, a great way to get graphics, audio and video for any non-profit outreach you do is to make it yourself.
But what if you’re pressed for [...]

Friday, October 24th, 2008

Survey: What Your Donors Really Think of You

With a Cosmo-worthy title like that, I have to start by mentioning that not too long ago, we laughed ourselves silly over a blogging advice blog that advocated taking magazine headlines and inserting your target audience – for him it was a data centre -  in order to create eye-catching blog titles such as ‘Five [...]

Tuesday, October 21st, 2008

Put your nonprofit website to work!

Your nonprofit has a fabulous website. You attract thousands of admirers each day. You update it with fresh content, you communicate with your donors. You rock.
You’ve also invested blood, sweat, tears and cash into the beast. So is it possible to make some money back from your website?
Having a decent website [...]