Entries Tagged as 'How-To'

Wednesday, January 28th, 2009

Writing: Advice from Cory Doctorow

Whether it’s blogging, communicating with donors, or trying to lure Facebook users to a cause, your writing skills have never been more important. On Twitter, your masterful haiku skills might come in handy – but beyond that, what does it mean to write in the age of distraction?  Thankfully, Cory Doctorow comes to the rescue.  [...]

Tuesday, January 27th, 2009

How a non-profit can use Twitter: A real-life example

Theory is good, but real-world examples are better.  I recently interviewed Danielle Brigida, Associate Operations Coordinator for the National Wildlife Federation.  The NWF has done a great job of rolling out Twitter as a social media tool – both as a listening post and a place for conversations.  Danielle explains…
1) Why did NWF decide to [...]

Tuesday, January 20th, 2009

Internet Toolbox: Google Trends, Insights for Search, TweetNews

Today, Google Trends is dominated by the US presidential inauguration. Every single one of the top 100 searches in the US are related to Obama being sworn in. I’ve been watching Google Trends for a while now, and I’ve never before seen the national attention so narrowly focused. Usually, there’s at least one apparently random [...]

Monday, January 19th, 2009

Examples of non-profits who rock social media?

We’re currently working on a story showcasing the best use of social media by non-profits.  We’re particularly interested in educational non-profits: schools, museums, community development orgs.  Who would you suggest?  Which organisations are hip to the jive, as the kids say?
I’ll ante up with the Brooklyn Museum, who have an amazing networked membership program. What [...]

Tuesday, January 13th, 2009

Facebook: All Your Donors Belong to Us

I was talking to someone about the growing importance of Facebook to fundraising, but was pulled up short by the following comment:
But Facebook users are all 20-somethings. Our supporters are all in their 40s and 50s. We have an older audience – they wouldn’t know how to use Facebook!
Not true, according to the latest stats. Facebook isn’t [...]

Friday, January 9th, 2009

What to do when the news is bad – break out the online activism!

Here’s the news you’re waking up to this morning.  Reading the news any day of the week can leave you clenching your fists. But you can do more about this than shake your head while you drink your coffee. Here’s how you can do something about news that makes you angry – get online and [...]

Thursday, January 8th, 2009

How to find – and get – a non-profit job using the web

If you’re looking for a non-profit job there’s no lack of websites to help you find one. The big three non-profit websites all share common features: they let you search for jobs, volunteering opportunities and resources, all in one place.
Idealist is the American site of choice.
Charity Village is good for Canadian and international non-profit jobs.
And [...]

Thursday, January 1st, 2009

How To Make a Budget: Non-Profit Survival Skills for 2009

Budgets are an inescapable reality of non-profit life, and they’re especially important when everyone’s panicking about economic crisis. Here’s how to make a budget, and start 2009 off panic-free.
What’s a budget for?
Your organization functions on at least two kinds, a budget that covers your organization as a whole, and smaller program or project budgets. If you’re [...]

Tuesday, December 30th, 2008

Budget, file, back up, repeat: new year’s resolutions for your non-profit and how to keep them.

This year’s going to be different! Tackle 2009 head on by putting these five basic resolutions into practice and kiss your non-profit office headaches of 2008 goodbye.

“New Year’s Resolutions” Original Photo by Flickr user Ian Turton, CC Licensed

1) I will back up my computer every two weeks.
Computers crash, even in the new year. Back them up.
2) I [...]

Wednesday, December 10th, 2008

Smart social media strategies for a cause: interview with War Child Canada

Right now, there are an estimated 300,000 children around the world who have been forced to take up weapons – many as young as 6 years old.
Since 1998, War Child Canada has been working to educate and mobilize Canadians on this issue. War Child is known for to creating innovative and unconventional outreach strategies, [...]