Has your non-profit got some wired friends? Consider the power of a blogathon for fundraising.
The idea is simple – bloggers commit to staying up for 24 hours, and collect pledges and donations. Well, the idea is simple: in practice, that’s 49 posts and no sleep, which is heroic before you throw in the fundraising. What [...]
Capital campaigns are a big deal, because, well, you’re trying to raise a building here. You need a campaign that will catch people’s imaginations, make them want to stick with you for the long haul and hopefully, donate more than once. This sounds like a job for…social media! If you’re looking for inspiration [...]
Over the last two months, I’ve been settling into my new job at Social Signal, a social media firm based in Vancouver, BC. I’m their new social media strategist! (Remember when we blogged in 2008 about how we wished that job existed? Turns out it does…)
The craziest thing about this job is that they hired [...]
As a recent scientific study proves – many post content to YouTube, and very few succeed in grabbing eyeballs. What’s the secret recipe to making your videos cook?
Here are three key ingredients to creating a terrific YouTube video for your nonprofit. You can observe all of these at work in a video of a tremendously [...]
Until now, I hadn’t thought much about the impact your 404 page could have on your visitors. Until I got a hurt email saying that our 404 was, well, a bit snarky.
A 404 page is the error page that shows up when you type in a web address that doesn’t exist, or worse, it’s the [...]
Hey, does this sound like your non-profit job description?
“…Creating, communicating, delivering, and exchanging offerings that have value for clients, partners, and society at large.”*
Surprise: the secret word for your job is marketing. Why is it a secret? When you work as a fundraiser, “marketing” is a bit of a dirty word – it sounds corporate, [...]
Oh Twitter. How the crowds adore you, but how user unfriendly you can be. If you’re suffering Twitter meltdowns, head to these great fix-it sites for the answers.
PR 2.0 – has an exhaustive and frequently updated list of all Twitter features (all the add-ons you’d ever want in order to really get Twitter to work [...]
The internet is a joy forever, but sometimes it’s not actually helpful to your workflow. Ever worked eight solid hours and then wondered where the time went? Find yourself falling down a rabbit hole of possibly useful websites? Not getting anything from your Facebook breaks?
You clearly need to enjoy the benefits of going analog. Here [...]
Blogs, Youtube videos, Twitter, Powerpoint presentations: what do they have in common? Story telling.
If your non-profit is working on a social media plan, you’re going to need to think about how your non-profit tells stories. If you fundraise, you already know that the best collateral a non-profit produces are stories about their audience. Here’s an [...]
This week on Social Ch@nge we’re looking at getting visual and we need your input. How do you get the big picture across to your coworkers? Ever used mind maps, charts, brainstorming webs or stick figures to get across your strategy? When, exactly, do you need to get visual at your organization?
There are – literally [...]
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