I will give you some actual nuts and bolts, but let me first say this: all good online fundraisers have two basic directions they work in – in and out. ‘In’ is a webpage, where people visit you. ‘Out’ is as in reaching out, through emails, smsing, MySpace, Twitter, Facebook etc etc etc. [...]
If you’re on Facebook, look up my friend Kristin Roe. Last Saturday she swam across the Northumberland Strait – twice – as part of a group effort to raise money for two foundations working in Africa. Her fundraising goal is $100,000 and she’ll make it too – she’s got nearly 400 friends, and she’s only [...]
Whether you’re an individual raising $100 for a local cause, or a development office with a staff of 50, micro-donations are the trend for you to watch. Why? Well, it all starts with eBay.eBay changed the game, didn’t it? All of a sudden, anybody could sell anything online, for any price. [...]
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