Entries from February 2009

Thursday, February 26th, 2009

Is your error page making a big mistake?

Until now, I hadn’t thought much about the impact your 404 page could have on your visitors. Until I got a hurt email saying that our 404 was, well, a bit snarky.
A 404 page is the error page that shows up when you type in a web address that doesn’t exist, or worse, it’s the [...]

Monday, February 23rd, 2009

Categories versus Tags?

You might have noticed we’ve prettied ourselves up this week at Social Ch@nge – we’ve been listening to you and changing the site to work even better for you. There’s a share button, an option to subscribe via email, reader’s comments up front where you can see ‘em, and there’s a kinder, gentler 404 page. [...]

Friday, February 13th, 2009

The secret word for what you do at your non-profit

Hey, does this sound like your non-profit job description?
“…Creating, communicating, delivering, and exchanging offerings that have value for clients, partners, and society at large.”*
Surprise: the secret word for your job is marketing. Why is it a secret? When you work as a fundraiser, “marketing” is a bit of a dirty word – it sounds corporate, [...]

Wednesday, February 11th, 2009

Quick fixes for Twitter meltdowns

Oh Twitter. How the crowds adore you, but how user unfriendly you can be. If you’re suffering Twitter meltdowns, head to these great fix-it sites for the answers.
PR 2.0 – has an exhaustive and frequently updated list of all Twitter features (all the add-ons you’d ever want in order to really get Twitter to work [...]

Wednesday, February 11th, 2009

OPEN Remix: Worth Listening To

For a nerdy non-profit activist, this brand new initiative is the ultimate geek-bait: it combines music remixes, open source technology, and supporting Africa.  What’s not to like?
Launched yesterday, the non-profit IntraHealth International has partnered with Youssou N’Dour, Senegalese/World Music superstar.  They have released a new charity EP titled OPEN Remix, to support a project that to [...]

Thursday, February 5th, 2009

Going analog: 3 tips to help your non-profit get projects done

The internet is a joy forever, but sometimes it’s not actually helpful to your workflow.  Ever worked eight solid hours and then wondered where the time went? Find yourself falling down a rabbit hole of possibly useful websites? Not getting anything from your Facebook breaks?
You clearly need to enjoy the benefits of going analog. Here [...]

Tuesday, February 3rd, 2009

An excellent boring presentation: social media and story telling

Blogs, Youtube videos, Twitter, Powerpoint presentations: what do they have in common? Story telling.
If your non-profit is working on a social media plan, you’re going to need to think about how your non-profit tells stories. If you fundraise, you already know that the best collateral a non-profit produces are stories about their audience. Here’s an [...]

Monday, February 2nd, 2009

Examples of ways your non-profit visualises big ideas?

This week on Social Ch@nge we’re looking at getting visual and we need your input. How do you get the big picture across to your coworkers? Ever used mind maps, charts, brainstorming webs or stick figures to get across your strategy? When, exactly, do you need to get visual at your organization?
There are – literally [...]