Comments on: How a non-profit can use Twitter: A real-life example

By: Andrew A. Sailer

Andrew A. Sailer — Sat, 24 Apr 2010 11:09:42 +0000

I totally agree with Barbara’s comment. Thanks for discussing such an informative article with all of us. I’ve bookmarked your blog will come back for a re-read again. Keep up the excellent work.

By: Anthony Iaffaldano

Anthony Iaffaldano — Fri, 06 Feb 2009 16:16:31 +0000

Great post – It’s always good to hear a company (non-profit or otherwise) who understands that the business value in Twitter is as much in listening as it is in just pushing out tons of information. We put up a post a while back on a few useful Twitter tools that help you identify the right people and trends: (http://bit.ly/2ScdoE ) Hopefully its a helpful addition to this article. Thanks for sharing the example!

By: Andy Shaindlin

Andy Shaindlin — Fri, 30 Jan 2009 23:15:17 +0000

This is excellent advice, and Sean’s point in the comment about measurement and about ROI is one that we have to think about too.

I blogged last week about how “community managers” should behave (http://is.gd/gKNF), and Danielle characterizes it perfectly. Nice work.

By: Mickey

Mickey — Fri, 30 Jan 2009 07:48:34 +0000

Thanks so much for the insights and suggestions. I am also very new to Twitter and have been struggling to effectively incorporate that and other social media into our non-profit. Your advice is really helpful.

By: SocialMind

SocialMind — Fri, 30 Jan 2009 03:07:25 +0000

What a wonderful example, and worthy cause. Thanks to the people of NWF for their efforts, and to you Sean for this interview.

Inspiring to say the least!

By: Sean

Sean — Thu, 29 Jan 2009 18:27:03 +0000

Thanks, everyone, for your comments. We’re working on an upcoming post on ROI and social media, and this idea of “listening post” is a big part of it. But, man, is it difficult to quantify. You can catch the number of people listening to you pretty easily – but what about the quality of conversation? It’s worth more than just eyeballs on your page, but how do you put a number on it?

By the way, I would rate the quality of our conversation a 10 out of 10.

By: Anne Keisman

Anne Keisman — Thu, 29 Jan 2009 01:04:32 +0000

Danielle is right to emphasize that listening is key on Twitter — in order to build real relationships with your followers. People will see through a pure marketing pitch — inspire people, don’t cram it down their throat!

By: Jonah

Jonah — Wed, 28 Jan 2009 21:57:47 +0000

Thanks for this important information. As someone who is relatively new to Twitter and Tweeting for a non-profit, I really appreciate the advice.

By: LocalFuze

LocalFuze — Wed, 28 Jan 2009 20:22:46 +0000

Twitter makes it easier than ever for organizations to engage with their followers. Tweeting often is key — I liked how you mentioned that in this post. If you don’t keep conversation flowing consistantly, people feel like you don’t have anything left to say.

Keep up the good work with your blog! I look forward to reading your posts and forwarding them to friends.

Sincerely,
@localfuze

By: Sean

Sean — Wed, 28 Jan 2009 17:07:55 +0000

I agree, Alex. Too often, I think, we forget the importance of “the personal.” It’s one thing to try and convince people that your cause is noble or urgent, but it’s even more important to establish that personal level of connection with staff, field workers, etc. It’s pretty hard to do this using traditional media – a form letter doesn’t cut it, but Twitter is a great tool for doing this.