Entries from January 2009

Wednesday, January 28th, 2009

Writing: Advice from Cory Doctorow

Whether it’s blogging, communicating with donors, or trying to lure Facebook users to a cause, your writing skills have never been more important. On Twitter, your masterful haiku skills might come in handy – but beyond that, what does it mean to write in the age of distraction?  Thankfully, Cory Doctorow comes to the rescue.  [...]

Tuesday, January 27th, 2009

How a non-profit can use Twitter: A real-life example

Theory is good, but real-world examples are better.  I recently interviewed Danielle Brigida, Associate Operations Coordinator for the National Wildlife Federation.  The NWF has done a great job of rolling out Twitter as a social media tool – both as a listening post and a place for conversations.  Danielle explains…
1) Why did NWF decide to [...]

Wednesday, January 21st, 2009

What good are social networks?

It seems that there’s a bit of a thread out there on a few blogs, something in the air, a terrible question that’s being asked: are social networks actually a useful fundraising strategy?
The Pew Research Center published a report this week on the changing demographic profile of social networks.  I would, ahem, modestly point out [...]

Tuesday, January 20th, 2009

Internet Toolbox: Google Trends, Insights for Search, TweetNews

Today, Google Trends is dominated by the US presidential inauguration. Every single one of the top 100 searches in the US are related to Obama being sworn in. I’ve been watching Google Trends for a while now, and I’ve never before seen the national attention so narrowly focused. Usually, there’s at least one apparently random [...]

Monday, January 19th, 2009

Examples of non-profits who rock social media?

We’re currently working on a story showcasing the best use of social media by non-profits.  We’re particularly interested in educational non-profits: schools, museums, community development orgs.  Who would you suggest?  Which organisations are hip to the jive, as the kids say?
I’ll ante up with the Brooklyn Museum, who have an amazing networked membership program. What [...]

Thursday, January 15th, 2009

Gaming and Fundraising, redux

We’ve written about games and non-profits on Social Ch@nge before (and here.)  Some more recent news from this front:
Electronic Arts (EA), the gaming behemoth, has entered into the fundraising world.  The Xbox live version of NHL ‘09 rewards players who raise $100 for the BC Children’s Hospital Foundation by allowing them to compete in special [...]

Tuesday, January 13th, 2009

Facebook: All Your Donors Belong to Us

I was talking to someone about the growing importance of Facebook to fundraising, but was pulled up short by the following comment:
But Facebook users are all 20-somethings. Our supporters are all in their 40s and 50s. We have an older audience – they wouldn’t know how to use Facebook!
Not true, according to the latest stats. Facebook isn’t [...]

Friday, January 9th, 2009

What to do when the news is bad – break out the online activism!

Here’s the news you’re waking up to this morning.  Reading the news any day of the week can leave you clenching your fists. But you can do more about this than shake your head while you drink your coffee. Here’s how you can do something about news that makes you angry – get online and [...]

Thursday, January 8th, 2009

Bonus post: Are you signed up for Ada Lovelace Day?

This March 24th, mark Ada Lovelace day by blogging about women and technology. You can find out more here on Boing Boing – Social Ch@nge has promised to blog (about non-profit women in technology, natch) and you can too. Sign the pledge here: they need 400 more signatures to get the ball rolling!
Can’t wait for [...]

Thursday, January 8th, 2009

How to find – and get – a non-profit job using the web

If you’re looking for a non-profit job there’s no lack of websites to help you find one. The big three non-profit websites all share common features: they let you search for jobs, volunteering opportunities and resources, all in one place.
Idealist is the American site of choice.
Charity Village is good for Canadian and international non-profit jobs.
And [...]