Entries from November 2008

Thursday, November 27th, 2008

Social Media Trysumers

Are you a social media trysumer? A digital dilletante, you are constantly trying out all sorts of social media sites, online networks and forums.  You flit from one to the next, finally settling on a few that work for you – for now.  You are, rather literally, a social butterfly. You just might be the [...]

Tuesday, November 25th, 2008

Google’s Search Wiki and Social Action’s add-on – interactive searching is looking better and better for non-profits

Everyone was all a-flutter earlier this week when Google introduced a new feature that allows you to vote search results up or down based on their accuracy and track it on a search wiki. The implication is that from now on the web will be a giant popularity contest where, if you haven’t been voted [...]

Thursday, November 20th, 2008

Pentaxploitation: do photography and social change really go together?

In the 19th century, do-it-yourself x-ray kits became popular as people x-rayed their own boots, hands, and plants (not to mention weirder stuff) to find out what the invisible world really looked like. Wired’s Alexis Madrigal has a great post about this featuring links to San Francisco’s Museum of Modern Art’s Brought To Light: Photography [...]

Monday, November 17th, 2008

SketchUp: It’s a great non-profit tool, and it isn’t sketchy…

The latest version of Google’s SketchUp software was released yesterday.  Aside from having a cute name, the software has some great potential use in your non-profit toolbox.
For those that haven’t played with it, SketchUp is a three dimensional modeling program.  That means you can create little virtual models of practically anything: a house, a train, [...]

Thursday, November 13th, 2008

Fake NY Times: Promoting Your Cause with a Prank!

Yesterday morning, 1.2 million people in 6 major US cities read a morning edition of the New York Times that was a little…different. The Times was dated July 4, 2009, and announced that the wars in Iraq and Afghanistan had ended; global warming was fixed; and the economy was on the upswing. Good news! Or [...]

Tuesday, November 11th, 2008

Wired’s How-To Wiki: Everything geeky you ever wanted to know but were afraid to ask

You’re ready to get your non-profit online and make a difference. Grand. Except…there’s just a few basic things you’re not quite sure how to do. Like edit a wiki, back up your computer’s memory or um, code.
Off with you to Wired’s How-To Wiki, which happens to be the most empowering place I’ve discovered for acquiring [...]

Thursday, November 6th, 2008

SecureOurDream.org: How Not to Fundraise on the Web

In our last post, we wrote about the brilliance of the Obama internet campaign. Apparently, Joe the Plumber is now joining the fray – with an internet fundraising site.
Secure Our Dream is a terrific example of what not to do. Let’s take it apart…
1) Unclear Mission
If you’re going to convince people to give [...]

Tuesday, November 4th, 2008

Obama: the smartest political campaign the web has ever seen

What can we learn from the unstoppable Obama PR machine that just rolled over the country? Never mind the politics: the campaign was the smartest publicity siege that’s been seen in a long time. It’s particularly worth paying attention to how Obama and his crew of merry techsters paid attention to the net. [...]

Monday, November 3rd, 2008

Finding your audience with ping pong robot and Merlin Mann

Looking to get your non-profit discovered on the internet? You could do worse than surfing Google Trends, which tells you the most searched terms on the web for any particular day. Of course, while it sort of increases the likelihood that you’ll be found on a search, it also leaves you trying to work terms [...]